The answers my friends- are blowin’in the wind….

Universal sued Youtube last week, OJ and Fox sunk to a new level of tastelessness, millions ate turkey and millions more suffered post Thanksgiving food hangovers and through it all the United Steelworkers were on strike… While it seems that more and more unions are opting to strike as jobs flock overseas by the thousands- what I find the most interesting about this particular labor battle is that the traditional placards and picket signs have been replaced by sophisticated videos released on the internet onto sites like Youtube… Rather than walking in a circle and yelling at passing cars- unions are smartening up and talking advantage of the latent power of the internet… While the corporate communications department at Goodyear scrambles to control their messaging and image- the Steelworkers release one damning video after another…. Unrestricted by broadcasters’ standards for taste, fairness and accuracy or the high costs of radio and print placements…. Right or wrong- the internet has placed a new tool in labor’s arsenal… One that allows the union to play to consumer’s emotions and fears both quickly and easily- as the union continues to turn up the heat on Goodyear- it will be quite interesting to see just how the corporation is able to counter this new threat…